3e Builds on 10 Years of Triathlon Tradition

 
For the creative team responsible for Life Time athletic events, celebrating the 10^th Anniversary of the Life Time Minneapolis Triathlon meant more than raising a glass of champagne. We were asked to completely re-brand our “hometown jewel” and fortify it as the Twin Cities’ premiere summertime athletic event.

Online. In club.

At Life Time, we had a huge opportunity to help our acquisition team tell the Life Time membership story to potential members. Through this need, 3e helped create an Online Sales Tool that made the enrollment process smooth, simple and smarter for all.

This Online Sales Tool gave Life Time a convenient vehicle to deliver a consistent brand message about our programs, amenities, membership levels, costs, and closest locations. It also enabled Life Time to instantly build a personalized membership plan featuring realistic facts and fees for the potential member.

Working closely with our sales managers, account directors, interactive developers, and acquisition team, 3e was able to turn our member acquisition process into an engaging experience that was extremely beneficial for our members.