Who we are    //    What we do    //    What we say
Careers    //    Contact
January 24, 2012

Turkey Day 5K

Hatched in 1989 in Downtown Minneapolis, the TD5K has become a fun family holiday tradition. In 2011, we rebranded the race and it was expanded to three new markets in 2011: Boise, Las Vegas and Phoenix. We set out to grow the existing races while quickly building awareness and participation in these new markets.

With the use of traditional abd guerilla advertising, we got over 57,000 hits on our website, registering over 25,000 people. In Minneapolis alone we increased participation by 36%, registering over 15,000 people. This created a record-breaking year for the Turkey Day 5K.

Posted by

admin
January 24, 2012

Prospect Site Redesign

It started as a brand refresh. We were tasked with updating our prospect site to better showcase our companies inside and to try to more actively engage potential customers.

We redid the entire site, capturing people at their areas of interest, making our offer front and center, and emphasizing Life Time’s places, people and programs. Visits to the site are up by 1.4%.

Posted by

admin
January 24, 2012

Direct Mail Campaign

For November’s direct mail, we took a different approach. By placing the offer front and center and providing a pull off card people could use for a free trial.

People took advantage of our trial offer, and although we sent our direct mail to a smaller group of people, within that group we saw a 50% increase in membership compared to last year’s direct mail.

Posted by

admin
January 24, 2012

myHealthCheck

With a new sales kit for our field employees, a video, a new website and all new photography, we were able to refine our message and market approach for 2011, revolutionizing how companies and individuals look at health care benefit costs.

MyHealthcheck saw enormous growth in 2011, with combined revenue on par with Life Time Fitness. myHealthScoreTM was rolled out to Life Time employees as a way of saving on healthcare costs, and we took on our largest customer yet with Allina.

Posted by

admin
January 24, 2012

LifeSpa Rebrand

We took a new approach to Life Spa, completely revamping the brand to give it an upscale sophisticated look. Our “feel beautiful” messaging was rolled out to clubs through print, environmental signage and our in-club video network.

Life Spa saw sales jump by almost 10% compared to the year before, helping us exceed our goals for 2011.

Posted by

admin
January 24, 2012

MPLS TRI Branding

New branding for Life Time Tri was created for the 10th Anniversary of the Life Time Tri Minneapolis in 2011.

Over 11,000 people participated in our two Life Time branded events, and we saw a 500% increase in revenue over the previous year. The brand will continue to grow with nine additional events planned for 2012.

Posted by

admin
January 24, 2012

Life Time at Home

Taking Life Time’s Healthy Way Of Life outside the walls of the club for the first time, Life Time At Home was launched in 2011 to offer education, nutrition and exercise virtually. We launched with a website and our first product, an innovate Weightloss DVD that combined workouts with success stories and tips.

Launching over Black Friday, the At Home website got over 22,000 hits, and we sold out of our first run of DVDs. Life Time At Home ended up being more than just a product. It’s a whole new brand.

Posted by

admin
January 24, 2012

Black Friday

Black Friday was a unique opportunity to boost sales on some of our most popular training programs and products. Through print and digital ads we were able to create a unified campaign, avoid the clutter of competing messages and engage our core audience.

Featuring offers on everything from apparel to personal training, we saw year-to-year increases of almost 50%.

Posted by

admin
January 24, 2012

Alpha Showdown

Alpha Showdown– a series of events that combine speed, power and endurance– launched in 2011 with 15 regional competitions and a national event. Custom posters were created, along with a fully integrated campaign that included banners, print, social media and digital executions.

Overall interest and participation far exceeded expectations. We went from zero to over 1,000 participants in our regional and national competitions, filling our events to overflow. And what began as an event became a brand in itself by the end of the year.

Posted by

admin
January 24, 2012

90 Day Weightloss

We refreshed the creative for 90 Day Weightloss, tying it in to our new Weightloss brand. Through print and digital initiatives we targeted a larger audience, encouraging them to commit to the 90 day challenge.

We saw a steady rise in sales, as well as the percentage of people who finished the 90 days– with close to 20,000 participants losing a combined total of over 30,000 pounds.

Posted by

admin

Archives

Search

Search

Tags

Who we are
What we do
What we say
Careers
Contact
lifetimefitness.com © 2011 3e The Life Time Agency.
All Rights Reserved.