May 15, 2012
Minneapolis-based, non-profit FreeBikes4Kidz (FB4K) was created in 2008 with the simple dream of accepting donated bicycles and giving them to kids in need. After several modest donation years, FB4K asked 3e to help them brand the business and grow donations.
Through great collaboration with FB4K and its Allina partner, 3e created a fun, energetic and bright brand complete with a new identity, pitch-kit mailer, clings, social media, PR, posters and event brochure to help with bike donations.
To the joy of the client and kids throughout Minnesota, 3e helped FB4K collect well over 5,000 bikes in just 4 short weeks — far surpassing their initial goal of 3,000 donated bikes.