Avid golf players beware: your practiced stroke means nothing when putting on a loop-de-loop par 3 covered in Astroturf. At least, that’s what 3e discovered when we all headed to Golf Zone in charming Chaska, Minn., for a few rounds of the sport’s distant, distant cousin, Putt-Putt.
LeadmanTri Life Time Epic 250 is a new category of ultra-distance triathlon that was created by Life Time. After our inaugural LeadmanTri event in 2011, online and media awareness peaked, but understanding of the brand was still low.
We created a series of full-page ads to showcase the landscape of the event and mentality of the athletes involved. The client loved the ads so much we created large format posters.
Within the first week of printing, 1,500 posters were grabbed by fans — dramatically increasing the awareness of the matching print ads running in all major triathlon magazines. Participation in our new event location (Bend, OR) is already at 150% last year’s turnout with 6 months until race date.
Minneapolis-based, non-profit FreeBikes4Kidz (FB4K) was created in 2008 with the simple dream of accepting donated bicycles and giving them to kids in need. After several modest donation years, FB4K asked 3e to help them brand the business and grow donations.
Through great collaboration with FB4K and its Allina partner, 3e created a fun, energetic and bright brand complete with a new identity, pitch-kit mailer, clings, social media, PR, posters and event brochure to help with bike donations.
To the joy of the client and kids throughout Minnesota, 3e helped FB4K collect well over 5,000 bikes in just 4 short weeks — far surpassing their initial goal of 3,000 donated bikes.
Life Time is comprised of two separate brand approaches: our Life Time Fitness locations and our high-end Life Time Athletic destinations. To better differentiate the two, we positioned Life Time Athletic to have an elevated look using duotone photos, a quieter brand promise approach, elegant font design, and streamlined messaging focused on the luxurious experience versus a bullet list of programs.
The end result was a new design that resonated with our affluent audience, introduced our “I CAN DO IT ALL IN MY LIFETIME” brand promise, further differentiated our look in the market, increased awareness of our Life Time Athletic offerings, and was a successful internal win according to our business owners and CEO.
LeadmanTri Life Time Epic 250 is a new category of ultra-distance triathlon that was created by Life Time. After our inaugural LeadmanTri event in 2011, online and media awareness peaked, but understanding of the brand was still low.
We created this short film to allow athletes and fans who had not attended or even heard of LeadmanTri. Our film was released on our dedicated event website, LeadmanTri.com, shared on YouTube and featured at Triathlon America, the triathlon world’s primary conference.
Views of the video on our LeadmanTri.com site stand at 24,800. The video has been embedded on triathlon-specific sites and several of the top professional triathletes personal brand websites. Participation in our new event location (Bend, OR) is already at 150% last year’s turnout with 6 months until race date.
The Leadville Race Series is a legendary portfolio of running and mountain biking events held in Leadville, CO — the highest incorporated city in the country. When Life Time purchased the events in 2010, the idea of greatly expanding the retail offerings was a top priority.
Dozens of unique designs where created for more than 75 SKU’s, including T-shirts, jerseys, jackets, technical running wear and accessories.
Within the two-month period surrounding our “Race Days”, we eclipsed a full 10-year’s worth of historical sales — and that number continues to climb.
