For the third straight year, Life Time members in Dallas, Texas cycled their hearts out to 2-hour, rock-n-roll spin bike workout at the Dallas Ride of a Lifetime. The event was on Saturday, March 17, 2012, outdoors at the AT&T Plaza at American Airlines Center.
Now held in three cities across the country, Ride of a Lifetime is both the kickoff to the cycling season, as well as the official release of the 2012 Life Time Cycle cycling jersey, designed by 3e – the Life Time Agency.
As in the past, this year 3e designed a full “kit” of cycling gear including jerseys, shorts, jackets, arm and leg warmers and more. Membership to any Life Time location includes free membership to the Life Time Cycle club, which offers free group rides and organized events nationwide. More cyclists are part of Life Time Cycle than any other cycle club in the nation. Life Time Cycle kits are worn by thousands of riders across the country, and are seen in competition events throughout the race season.
Ride of a Lifetime was led by Life Time CEO Bahram Akradi and backed by world renowned DJ Roberto Costa, Emerald City Band, the NBA’s Dallas Mavericks cheerleaders and mascot, the event was a huge hit. At several points throughout the night our CEO had all participants simultaneously waving their towels, singing 80’s rock songs at the top of their lungs and doing “the wave.” At the end of the 120-minute workout, you could feel the real sense of pride and accomplishment radiating from the plaza. What a PARTY! What a RIDE! And best of all, our efforts raised $10,000 for the Life Time Foundation and it’s focus of creating healthy school lunch programs. Great looking jerseys, great looking people and a really fun, sweaty time!