With strong strategic thinking we were able to transform our fight night into an exclusive event and upscale night out.
What started out as a simple assignment ended up being a complete rebrand. We grew from having our Fight Night in one location to five, and are holding our national championship in Las Vegas. We’ve even added a new Knockout After Party to keep fans entertained throughout the night.
At our past events in Dallas, TX; Syosset, NY; and Minneapolis, MN, we’ve achieved record attendance numbers while turning Diamond Fight Night into a new member favorite.