Diamond Fight Night

With strong strategic thinking we were able to transform our fight night into an exclusive event and upscale night out.

What started out as a simple assignment ended up being a complete rebrand. We grew from having our Fight Night in one location to five, and are holding our national championship in Las Vegas. We’ve even added a new Knockout After Party to keep fans entertained throughout the night.

At our past events in Dallas, TX; Syosset, NY; and Minneapolis, MN, we’ve achieved record attendance numbers while turning Diamond Fight Night into a new member favorite.

From the shop

Visit Our Blog

Commitment Day


The U.S. is facing a major problem. It’s us. With obesity, heart disease, juvenile diabetes and countless other ailments quickly killing us, we need to make a serious change. Welcome to Commitment Day. The day a nation rallies together with a single goal in mind: to live healthier once and for all. With the support of an integrated campaign involving everything from print to in-club campaigns, interactive to broadcast, Life Time’s inaugural Commitment Day event drew in over 40,000 participants across 28 cities who committed to taking their first steps at living healthier together. And the movement is getting stronger every day. Learn more or make your commitment at commitmentday.com.

Shift presents Gregory Euclide

3e — The Life Time Agency, and its Shift speaker series, were proud to have visual artist and high school art teacher Gregory Euclide as its first presenter. And he couldn’t have made a better first impression.

Putt-Putt: Golf You Can Play in a Warehouse

Avid golf players beware: your practiced stroke means nothing when putting on a loop-de-loop par 3 covered in Astroturf. At least, that’s what 3e discovered when we all headed to Golf Zone in charming Chaska, Minn., for a few rounds of the sport’s distant, distant cousin, Putt-Putt.