For November’s direct mail, we took a different approach. By placing the offer front and center and providing a pull off card people could use for a free trial.
People took advantage of our trial offer, and although we sent our direct mail to a smaller group of people, within that group we saw a 50% increase in membership compared to last year’s direct mail.
The U.S. is facing a major problem. It’s us. With obesity, heart disease, juvenile diabetes and countless other ailments quickly killing us, we need to make a serious change. Welcome to Commitment Day. The day a nation rallies together with a single goal in mind: to live healthier once and for all. With the support of an integrated campaign involving everything from print to in-club campaigns, interactive to broadcast, Life Time’s inaugural Commitment Day event drew in over 40,000 participants across 28 cities who committed to taking their first steps at living healthier together. And the movement is getting stronger every day. Learn more or make your commitment at commitmentday.com.
3e — The Life Time Agency, and its Shift speaker series, were proud to have visual artist and high school art teacher Gregory Euclide as its first presenter. And he couldn’t have made a better first impression.
Avid golf players beware: your practiced stroke means nothing when putting on a loop-de-loop par 3 covered in Astroturf. At least, that’s what 3e discovered when we all headed to Golf Zone in charming Chaska, Minn., for a few rounds of the sport’s distant, distant cousin, Putt-Putt.
