FreeBikes4Kidz

Minneapolis-based, non-profit FreeBikes4Kidz (FB4K) was created in 2008 with the simple dream of accepting donated bicycles and giving them to kids in need. After several modest donation years, FB4K asked 3e to help them brand the business and grow donations.

Through great collaboration with FB4K and its Allina partner, 3e created a fun, energetic and bright brand complete with a new identity, pitch-kit mailer, clings, social media, PR, posters and event brochure to help with bike donations.

To the joy of the client and kids throughout Minnesota, 3e helped FB4K collect well over 5,000 bikes in just 4 short weeks — far surpassing their initial goal of 3,000 donated bikes.

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Commitment Day

The U.S. is facing a major problem. It’s us. With obesity, heart disease, juvenile diabetes and countless other ailments quickly killing us, we need to make a serious change. Welcome to Commitment Day. The day a nation rallies together with a single goal in mind: to live healthier once and for all. With the support of an integrated campaign involving everything from print to in-club campaigns, interactive to broadcast, Life Time’s inaugural Commitment Day event drew in over 40,000 participants across 28 cities who committed to taking their first steps at living healthier together. And the movement is getting stronger every day. Learn more or make your commitment at commitmentday.com.

Shift presents Gregory Euclide

3e — The Life Time Agency, and its Shift speaker series, were proud to have visual artist and high school art teacher Gregory Euclide as its first presenter. And he couldn’t have made a better first impression.

Putt-Putt: Golf You Can Play in a Warehouse

Avid golf players beware: your practiced stroke means nothing when putting on a loop-de-loop par 3 covered in Astroturf. At least, that’s what 3e discovered when we all headed to Golf Zone in charming Chaska, Minn., for a few rounds of the sport’s distant, distant cousin, Putt-Putt.