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LeadmanTri Brand Book

Our brand book was created to announce the creation of a new category in the sport of triathlon. At a total distance of over 155 miles, the LeadmanTri Life Time Epic 250 is longer than even the world-famous Ironman. The name is an offshoot of a series of epically hard endurance races based in Leadville, Colorado – which fits perfectly with this desert-based race course, located just outside Las Vegas, NV. Our event was unveiled and this brand book was, literally, hand delivered to the sporting world by our CEO, Bahram Akradi, when he was a featured speaker at the triathlon world’s primary conference, known as Triathlon America 2011.

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Life Time Rides into Big D

For the third straight year, Life Time members in Dallas, Texas cycled their hearts out to 2-hour, rock-n-roll spin bike workout at the Dallas Ride of a Lifetime. The event was on Saturday, March 17, 2012, outdoors at the AT&T Plaza at American Airlines Center.

Celebrating a great year

On a bitter cold night in January our agency got together to celebrate the holidays and the end of a very productive year.

A DOWNTOWN SHOWDOWN

On a cold November night in downtown Minneapolis, 14 of Minneapolis’s greatest Golden Gloves boxers went round to round, fist to fist, blow to blow — competing for nothing more than great pride and respect.