LeadmanTri Brand Book

Our brand book was created to announce the creation of a new category in the sport of triathlon. At a total distance of over 155 miles, the LeadmanTri Life Time Epic 250 is longer than even the world-famous Ironman. The name is an offshoot of a series of epically hard endurance races based in Leadville, Colorado – which fits perfectly with this desert-based race course, located just outside Las Vegas, NV. Our event was unveiled and this brand book was, literally, hand delivered to the sporting world by our CEO, Bahram Akradi, when he was a featured speaker at the triathlon world’s primary conference, known as Triathlon America 2011.

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Commitment Day

The U.S. is facing a major problem. It’s us. With obesity, heart disease, juvenile diabetes and countless other ailments quickly killing us, we need to make a serious change. Welcome to Commitment Day. The day a nation rallies together with a single goal in mind: to live healthier once and for all. With the support of an integrated campaign involving everything from print to in-club campaigns, interactive to broadcast, Life Time’s inaugural Commitment Day event drew in over 40,000 participants across 28 cities who committed to taking their first steps at living healthier together. And the movement is getting stronger every day. Learn more or make your commitment at commitmentday.com.

Shift presents Gregory Euclide

3e — The Life Time Agency, and its Shift speaker series, were proud to have visual artist and high school art teacher Gregory Euclide as its first presenter. And he couldn’t have made a better first impression.

Putt-Putt: Golf You Can Play in a Warehouse

Avid golf players beware: your practiced stroke means nothing when putting on a loop-de-loop par 3 covered in Astroturf. At least, that’s what 3e discovered when we all headed to Golf Zone in charming Chaska, Minn., for a few rounds of the sport’s distant, distant cousin, Putt-Putt.