LeadmanTri Video

LeadmanTri Life Time Epic 250 is a new category of ultra-distance triathlon that was created by Life Time. After our inaugural LeadmanTri event in 2011, online and media awareness peaked, but understanding of the brand was still low.

We created this short film to allow athletes and fans who had not attended or even heard of LeadmanTri. Our film was released on our dedicated event website, LeadmanTri.com, shared on YouTube and featured at Triathlon America, the triathlon world’s primary conference.

Views of the video on our LeadmanTri.com site stand at 24,800. The video has been embedded on triathlon-specific sites and several of the top professional triathletes personal brand websites. Participation in our new event location (Bend, OR) is already at 150% last year’s turnout with 6 months until race date.

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Commitment Day

The U.S. is facing a major problem. It’s us. With obesity, heart disease, juvenile diabetes and countless other ailments quickly killing us, we need to make a serious change. Welcome to Commitment Day. The day a nation rallies together with a single goal in mind: to live healthier once and for all. With the support of an integrated campaign involving everything from print to in-club campaigns, interactive to broadcast, Life Time’s inaugural Commitment Day event drew in over 40,000 participants across 28 cities who committed to taking their first steps at living healthier together. And the movement is getting stronger every day. Learn more or make your commitment at commitmentday.com.

Shift presents Gregory Euclide

3e — The Life Time Agency, and its Shift speaker series, were proud to have visual artist and high school art teacher Gregory Euclide as its first presenter. And he couldn’t have made a better first impression.

Putt-Putt: Golf You Can Play in a Warehouse

Avid golf players beware: your practiced stroke means nothing when putting on a loop-de-loop par 3 covered in Astroturf. At least, that’s what 3e discovered when we all headed to Golf Zone in charming Chaska, Minn., for a few rounds of the sport’s distant, distant cousin, Putt-Putt.