LeadmanTri Life Time Epic 250 is a new category of ultra-distance triathlon that was created by Life Time. After our inaugural LeadmanTri event in 2011, online and media awareness peaked, but understanding of the brand was still low.
We created this short film to allow athletes and fans who had not attended or even heard of LeadmanTri. Our film was released on our dedicated event website, LeadmanTri.com, shared on YouTube and featured at Triathlon America, the triathlon world’s primary conference.
Views of the video on our LeadmanTri.com site stand at 24,800. The video has been embedded on triathlon-specific sites and several of the top professional triathletes personal brand websites. Participation in our new event location (Bend, OR) is already at 150% last year’s turnout with 6 months until race date.