The Leadville Race Series is a legendary portfolio of running and mountain biking events held in Leadville, CO — the highest incorporated city in the country. When Life Time purchased the events in 2010, the idea of greatly expanding the retail offerings was a top priority.
Dozens of unique designs where created for more than 75 SKU’s, including T-shirts, jerseys, jackets, technical running wear and accessories.
Within the two-month period surrounding our “Race Days”, we eclipsed a full 10-year’s worth of historical sales — and that number continues to climb.
