Taking Life Time’s Healthy Way Of Life outside the walls of the club for the first time, Life Time At Home was launched in 2011 to offer education, nutrition and exercise virtually. We launched with a website and our first product, an innovate Weightloss DVD that combined workouts with success stories and tips.
Launching over Black Friday, the At Home website got over 22,000 hits, and we sold out of our first run of DVDs. Life Time At Home ended up being more than just a product. It’s a whole new brand.