Hatched in 1989 in Downtown Minneapolis, the TD5K has become a fun family holiday tradition. In 2011, we rebranded the race and it was expanded to three new markets in 2011: Boise, Las Vegas and Phoenix. We set out to grow the existing races while quickly building awareness and participation in these new markets.
With the use of traditional abd guerilla advertising, we got over 57,000 hits on our website, registering over 25,000 people. In Minneapolis alone we increased participation by 36%, registering over 15,000 people. This created a record-breaking year for the Turkey Day 5K.