Athletic Events are part of The Healthy Way of Life.

 
Life Time, The Healthy Way of Life Company, has long been known for it’s family-friendly, resort-quality fitness facilities. But a large part of our business is producing and promoting major athletic events throughout the country. In 2011 alone, Life Time will present over 150 marathons, bike races, indoor and traditional triathlons and other athletic events nationwide.

To increase awareness of all our events, we created Commitment Day – a one-day web event where Life Time members could save up to 50% on race entrance fees. Because many of our staff are also passionate athletes, the 3e team took full advantage of Commitment Day. Nearly every staff member signed up for at least one event, and one staffer will be tackling 10 different events this year!

This race season, we’ll be competing in the following events:
Ride of a Life Time (pictured)
Indoor Tri
Life Time Minneapolis Triathlon
Leadville Trail 100 MTB race
Leadville Marathon
Lutsen 99er
Hillfest
Grand Fondo
Trail Run Series
Torchlight 5K
Turkey Day 5K

In some of these races we will be competing as a group, while others are being taken on by only the most extreme of our group. All summer long, our team will be competing or cheering one another on all across the country.

Race to the theatres.

In November, AMC theatres featured “Race Across the Sky II” — the documentary based on Life Time’s Leadville Trail 100 mountain bike race. Sellout crowds agreed, some mountain bikers are downright crazy in the coconut.

The Mighty Mofos.

 
Movember. The only time of year where guys can be hairy, mustached, creepy guys — all in the name of solidarity. And man were our hallways filled with some creeps.

It didn’t take much arm-twisting for the 3e guys to give up shaving for a month. However, they weren’t going to go through a month of humiliation wearing silly soup strainers on their faces. Instead, they would be grubby beard growers for the month of November — affectionately known as Movember — until they shaved a glorious lip emblem on the last day of the month.

The results were beautiful. Well, by beautiful we mean downright creepy. For one day, our halls were filled with Tom Selleck’s, 14th-year seniors, trash staches, questionable uncles, a cowpoke, and a surprise appearance by a real-life Ned Flanders.

In keeping true to the roots of Movember, 3e employees were asked to bid for the best mouth brow. Earnings would support prostate cancer research.

In the end (no pun intended), a whopping $63 was raised, and eight winners were crowned. But it was widely known they all went home looking like losers.