Photographing Transformations

Photographing Transformations

The 90-Day Weight Loss Photo Shoot Every season, Life Time members commit to change their habits and improve their health. It’s called the 90-day challenge, and if you’re in the mood to be inspired, check out these member stories. One aspect of this challenge is the opportunity to win $10,000, in addition to the accomplishment of reaching your goals. We then celebrate our 90-Day winners and inspire the rest of us in the form of a professional photo shoot and online feature.   For this year’s photo shoot, we did things a little differently. We went outside. We shot for three days. We made the member our hero in an environmental portrait style. These real people have lost anywhere from 63 to 200 lbs, which is a dramatic and life-changing experience. We wanted to showcase the pride and sense of accomplishment these members feel by making truly epic changes in the life. This shoot aims to bring to life the idea that “Life Time truly changes peoples’ lives.” We also shot in-studio on a solid background, so we could continue the campaign we’ve been running the past couple of years. This shoot also featured real winners and finalists from past events, whether it was weight loss (losing more than 25 lbs) or transformation (getting ripped and lowering body fat percentage). These members are completely dedicated throughout these 90 days and well beyond.   Photographer: Jennifer Whalen Creative Director: Mark Chapman ACD: Nancy Brenden AD: Levi Lowell and Dustin Schlitz  ...