Athletic Inspiration

Athletic Inspiration

Giants wide receiver Odell Beckham Jr., made one of the greatest catches in football history when he snagged a 43-yard touchdown with one hand in the second quarter of Sunday night’s game against the Dallas Cowboys. Check out the video...
Think First, Work Later

Think First, Work Later

By: Ashley Ringaman Last week, I went to a presentation on Ladislav Sutnar—hosted by AIGA. It was fun and insightful, and I discovered what a revolutionary designer Sutnar was. I compiled my favorite things about him. If you care to learn a bit more, keep on reading! His work looks modern to us, even though it comes from the 20s and 30s. Using geometric shapes, white space and primary colors made his work feel contemporary, even today. He was very much into grids, bold rules and simple fonts. Combining these elements gave him a unique design perspective that would stand out at the time and continue to impress us for decades to come.   He’s a bad teacher. Maybe not that bad, but he did have his teaching license revoked. In 1939, he was tasked with closing down the Czech exhibition at the World’s Fair in New York and bringing it back to German-occupied Czechoslovakia. He refused to send these Czech treasures to the Germans occupying his home country and stayed in New York, becoming a marked man. He’s a type guy. His two primary fonts were Futura and Spartan. At one point, he created his own font to be more efficient. He knew he would be able to reuse it over and over on a variety of pieces, so the effort was worthwhile. Fun fact: he actually invented the parentheses that go around the area code in America. He is most well known for functional typography, and he used a lot of parentheses and arrows to draw attention to things he felt were important and wanted the viewer to...
Did someone say Sausage Fest?

Did someone say Sausage Fest?

They say breakfast is the most important meal of the day. But did you know sausage is the most important breakfast? It’s true. At least, that’s what we at 3e say. If you show up to the Life Time corporate office on the day of the annual Sausage Fest and Pancake Breakfast expecting a regular Tuesday morning, you are in for a surprise. All who entered the building were met with the sweet, sweet smell of Von Hanson’s sausage and homemade pancakes. (We also had orange juice and coffee but the sausage stole the show.) The Mo Bros and Ladies raised money and awareness as part of #movemberatlifetime: a month-long effort to change the face of men’s health. All this month, those who are capable of growing moustaches are doing so. It’s a great conversation starter in client meetings. You can follow along with our fundraising efforts and moustache-growing on Facebook or our Movember site.  And now, for a few photos from the festivities:     Thanks to all who prepped, cooked, sausage-sliced, served and cracked sausage-themed jokes. Cheers to men’s health and...