#CMMSP: The Business of Beauty

#CMMSP: The Business of Beauty

Last week, we got up early (please, hold your applause) for another CreativeMornings event. We went for Kate Arends‘ talk on “The Business of Beauty,” but the Agra Culture brew and croissants were a nice bonus. Every CreativeMornings event revolves around a certain topic, and this month it was all about “Ugly.” Kate admitted that, as someone who makes and enjoys beautiful things, the topic was tough to grasp. However, she opened up about her messy workspace, and gave us a glimpse into the highly curated life of a blogger and designer. The main thing we learned? Life is not as perfect as it looks on the Internet, and there’s beauty in that. Those who follow her lifestyle blog, Wit & Delight, would recognize some of her references. From her post on “How to Throw a Pity Party” to her Target collaboration, the whole event made us want to go home and re-read her blog. It was a great event, even if you aren’t familiar with her work. We appreciated her honesty when speaking about herself, as well as the humility she showed when talking about her work. The key points she covered can apply to all creatives: When you get stuck, step away from your work. Being human is a really messy thing. Remember to sleep. And, one that really resonated with me: “Use your creative muscle to help companies find their souls.”   She went on to discuss how some agencies will come up with social or ad campaigns that are short-lived. Maybe they run for a quarter or so, but these flashy campaigns don’t go deeper than that. Kate focuses on the bigger picture. Her goal is to help brands find their purpose, and to connect with an audience using empathy and understanding. This can be...

New faces at 3e

We’re kicking off 2015 with a few fresh faces. This week, three new creatives joined the team and we’re thrilled to have them. Meet our new copywriter, Shannon Ryan, and art directors Derek Wallen and Jeremy Elder. (Unfortunately, the name “Deremy” didn’t stick like we hoped it would.) We asked our new additions a few questions to get to know them a little better.   Meet Derek Wallen Derek joined us from Curb Crowser, where he created brand identity systems, retail and packaging design for a clients General Mills, Hunter’s Reserve and Airborne Athletics to name a few. We’re happy to welcome a fellow cyclist with an incredible eye for design. He’s also a nordic skiier and Sons of Anarchy fan. We asked him a few questions to get to know him better: What’s your biggest accomplishment? Hmmm, I’m going to have to play the dad card here. Proud father of two boys. Favorite book? Hell’s Angel’s by Hunter S. Thompson Any pets? A coonhound dog named Oslo. What’s your favorite project you’ve ever worked on? General Mills retro cereal boxes Who is the one person you look up to professionally? Kendrick Kidd, a designer out of Jacksonville, Florida.     Meet Shannon Ryan Shannon is a Minnesota native who has spent the past 5 years in New York, working on luxury brands as a writer and publicist. On the weekend, you can find Shannon at barre class or watching dark independent films. She has too many favorite books to name and is 100% night crawler (no early morning meetings, please!). Here are a couple more facts about Shannon: What’s your biggest accomplishment? Moving to NYC with a couple...
Fresh Faces

Fresh Faces

Yesterday, @derekcwallen, @jeremyelder and Shannon Ryan joined the team and we were all [see photo].