No-work Weekends

Another great perk of working at Life Time? We rarely work weekends. We prefer to get outside and go for a run, meet some friends for a bike ride or head up north and clear our heads. Last weekend, that’s exactly what Dustin Schlitz (sr. art director) and Brent Porter (IT guy extraordinaire) did. Dustin and Brent drove up to Duluth to ride the Brewer and Piedmont trails. These trails are part of the Duluth Traverse that’s being built to connect the south and north sides of Duluth with 100 miles of sweet, sweet single track. They rode roughly 16 miles of gnarly granite-laden single track. The videos show both Brent and Dustin jumping over a rock garden, which they said, “really tested their technical riding ability.” Looks like a beautiful, sunny day. First, Brent: A video posted by Brent Porter (@runjwalker) on May 2, 2015 at 1:23pm PDT   And Dustin: @six17 #BrewerPark #DuluthMTB #Duluth A video posted by Brent Porter (@runjwalker) on May 2, 2015 at 1:12pm PDT   Is it the weekend yet? A photo posted by Brent Porter (@runjwalker) on May 2, 2015 at 8:33pm...
Going for Gold

Going for Gold

Last Friday, the 3e crew got out of Chanhappenin’ for an evening of celebration at the Depot. The Show, an AdFed award show recognizing top creative work, was marketed as an evening of “thrills, spills and cheesy applause.” It did not disappoint. In addition to cheesy applause and photo booth fun, The Show gave us a night to step back and appreciate hard work. We were proud to claim four awards that evening: Gold – 2014 Commemorative Leadville Trail 100 Poster Bronze – Kids Reindeer Games Event-in-a-Box Bronze – Leadville Race Series Founder Ads Bronze – Foundation Invitation One great thing about The Show is that gold winners are automatically advanced to the 2015 American Advertising Awards in June, which means our Leadville Poster is on its way to the national competition! While all of the work was outstanding, our favorite entry was Aaron Purmort’s obituary, created by his wife, Nora, and Creative Director son, Ralphie. When the entry appeared on the screen, applause and cheers broke through the audience chatter. It was a great nod to the creativity and spirit of the Purmort family. XOXO.    ...
#CMMSP: The Business of Beauty

#CMMSP: The Business of Beauty

Last week, we got up early (please, hold your applause) for another CreativeMornings event. We went for Kate Arends‘ talk on “The Business of Beauty,” but the Agra Culture brew and croissants were a nice bonus. Every CreativeMornings event revolves around a certain topic, and this month it was all about “Ugly.” Kate admitted that, as someone who makes and enjoys beautiful things, the topic was tough to grasp. However, she opened up about her messy workspace, and gave us a glimpse into the highly curated life of a blogger and designer. The main thing we learned? Life is not as perfect as it looks on the Internet, and there’s beauty in that. Those who follow her lifestyle blog, Wit & Delight, would recognize some of her references. From her post on “How to Throw a Pity Party” to her Target collaboration, the whole event made us want to go home and re-read her blog. It was a great event, even if you aren’t familiar with her work. We appreciated her honesty when speaking about herself, as well as the humility she showed when talking about her work. The key points she covered can apply to all creatives: When you get stuck, step away from your work. Being human is a really messy thing. Remember to sleep. And, one that really resonated with me: “Use your creative muscle to help companies find their souls.”   She went on to discuss how some agencies will come up with social or ad campaigns that are short-lived. Maybe they run for a quarter or so, but these flashy campaigns don’t go deeper than that. Kate focuses on the bigger picture. Her goal is to help brands find their purpose, and to connect with an audience using empathy and understanding. This can be...