Going for Gold

Going for Gold

Last Friday, the 3e crew got out of Chanhappenin’ for an evening of celebration at the Depot. The Show, an AdFed award show recognizing top creative work, was marketed as an evening of “thrills, spills and cheesy applause.” It did not disappoint. In addition to cheesy applause and photo booth fun, The Show gave us a night to step back and appreciate hard work. We were proud to claim four awards that evening: Gold – 2014 Commemorative Leadville Trail 100 Poster Bronze – Kids Reindeer Games Event-in-a-Box Bronze – Leadville Race Series Founder Ads Bronze – Foundation Invitation One great thing about The Show is that gold winners are automatically advanced to the 2015 American Advertising Awards in June, which means our Leadville Poster is on its way to the national competition! While all of the work was outstanding, our favorite entry was Aaron Purmort’s obituary, created by his wife, Nora, and Creative Director son, Ralphie. When the entry appeared on the screen, applause and cheers broke through the audience chatter. It was a great nod to the creativity and spirit of the Purmort family. XOXO.    ...
Launching the Group Fitness and Yoga Apps

Launching the Group Fitness and Yoga Apps

We had a real problem on our hands. Life Time clubs around the country were offering 95+ Group Fitness classes each week. However, finding when and where these classes took place was tricky — if you use a mobile device (like most of us do). The solution? A slick, beautiful, easy-to-use mobile app that allows Life Time members to view, search and save class schedules. This included one app for Group Fitness and one for Yoga. But we didn’t just stop there. It was important to make searching for the right class as easy as possible. That’s why we designed it so users can search by club, class type, time of day or instructor. Once a user finds the right class, he or she can save a search for future use, or add the class to the calendar. Now your favorite lunchtime, after work or weekend class schedules are just a click away. Take a look at some of the app screens below, and download the apps for yourself.     Download the Group Fitness App: Google Play Store | App Store       Download the Yoga App: Google Play Store | App Store    ...
Warning: This Will Make You Hungry

Warning: This Will Make You Hungry

It’s not easy taking photos of delicious food all day but someone’s got to do it. The team spent one full day on photographing the new LifeCafe 2015 menu, and one full day shooting compositions of ingredients that will be used for marketing materials, menu boards and window clings. The LifeCafe tagline is, “If it’s here, it’s healthy.” With no artificial ingredients, organic fruit, milk and OJ, gluten-free breads, wild-caught fish, cafe-free eggs and free-range chicken breast, the LifeCafe embodies the healthy way of life. This new photography direction showcases our all-natural, farm fresh ingredients in a clean setting.     Our strawberry smoothies use real strawberries. Our breakfast menu items use real eggs. This composition highlights the freshness of our menu and our commitment to raw, healthy and all-natural ingredients that look good on their own. Here’s a sneak peek at the fruits of our labor: TEAM CD: Mark Chapman AD: Justin Schafer Photography: Greg Auseth / Maki Strunc...
Three Cheers for 3e

Three Cheers for 3e

Every day, we try to be better, faster, smarter. Call us Minnesotan, but we’re so focused on our day-to-day jobs that we rarely take time to pat ourselves on the back. That’s why the recognition we received this year was totally new and exciting for us. Awards can make you feel a lot of things, but we mostly feel proud. We’re so gosh darn proud of the people that work here. Proud of the impact we can have on peoples’ lives by encouraging them to live healthier. We’re proud of the work we do. And we’re proud to say we’ve won a few awards this year.   AIGA MN (Re)design Awards Commitment Day Campaign Foundation Cookbook 2014 Discovery Book / 2014 Overall Look Kids Academy Characters Esprit de She Brand Development / Brand Art Directors Club Awards (ADC) Merit Award  – Illustration Kids Academy Characters GD USA American In-house Design Awards Alpha Stadium LifeSpa Lookbook   2014 Discovery Book / 2014 Overall Look Kids Academy Characters Package Design Awards Nutritionals Packaging Graphis Advertising Annual Platinum Award Leadville Race Series HOW Merit Award – In-House Design Awards 2014 Discovery Book / 2014 Overall Look Kids Academy Characters The Show Minneapolis Silver Addy Awards Commitment Day Campaign Commitment Day Journal Commitment Day Brandbook...