Leadville Race Series

Leadville Race Series

Located in the highest elevation town in America, the Leadville Race Series is a summer-long series of ultra-endurance mountain bike and running races. The culmination of the race series is dual, 100-mile events know as the Leadville Trail 100. This poster was commissioned in honor of the 30th Anniversary of the run, and given to participants of these truly epic events. Quotes found within the artwork were collected from pre-race speeches by the race founder and from athletes as they crossed the finish...
myHealthCheck® Website

myHealthCheck® Website

Our B-to-B corporate wellness offering, myHealthCheck, makes it possible for companies and individuals to lower their spend on health care premiums. It empowers employers to author a health care benefits strategy that promotes personal responsibility and rewards employees for making positive changes. Our challenge was to establish the myHealthCheck brand while still being a part of the Life Time family of brands, clean up the existing website, simplify a complicated story, and accommodate ongoing industry news. Through a lot of smart thinking and hard work, we successfully updated and streamlined the website into an easy-to-navigate, customizable and responsive experience for all viewers. View...
Bus Wraps

Bus Wraps

In an attempt to bring our Life Time brand to the masses, we took our message to the streets. Literally. Partnering with SouthWest Transit, a commuter company with similar demographics of our Life Time members, we featured two buses with 4 different marketing images. The end result was beautiful and striking moving billboards that generated over 1.8 million impressions per month for 3 months. That’s over 5.4 million impressions at a minimal cost....
Ultimate Hoops Movember

Ultimate Hoops Movember

To help raise awareness for men’s health, Life Time Ultimate Hoops partnered with the global charity, the Movember Foundation. Through a special Ultimate Hoops Movember 5-on-5 basketball tournament, we not only raised awareness for prostate cancer, but also raised money to help find the cure. Utilizing our partnership with NBA player Ricky Rubio, we advertised this special tournament in a fun way. All participating players also received a full game day uniform, including a jersey, shorts, socks, and headband — all adorned with our signature mustachioed logo. Quickly selling out, our 1st Annual Mustache Classic — Clashes Between Staches — proved to be a hit for the upper lip, and for players nationwide....
Group Fitness

Group Fitness

If there’s something Life Time loves, it’s a good challenge. With specialty boutique fitness centers seemingly popping up on every street corner, we needed to show our current and prospective members that Life Time has the same offerings and more, conveniently located in one place — often for less, even. By developing a full Life Time Fitness’ Group Fitness brand, we challenged competing boutique fitness offerings by highlighting 8 signature classes that aren’t offered anywhere else. To go one step further, we casted real instructors and put them under the spotlight — showcasing the raw emotions and unique personalities that are synonymous within fitness communities....