2014 90-Day CampaignPortfolio
How quickly can you change your life? Life Time thinks all it takes is 90 days. To highlight our bi-annual event, the 90-Day Challenge, we turned to those who benefitted most — our members.
Past winning participants were used as the inspiring models of our latest 90-Day Challenge campaign. Through their real stories, real images, and punchy “after” headlines and colors, we created a campaign that was as memorable as it was motivational.