In an attempt to bring our Life Time brand to the masses, we took our message to the streets. Literally. Partnering with SouthWest Transit, a commuter company with similar demographics of our Life Time members, we featured two buses with 4 different marketing images.
The end result was beautiful and striking moving billboards that generated over 1.8 million impressions per month for 3 months. That’s over 5.4 million impressions at a minimal cost.