Ultimate Hoops MovemberPortfolio
To help raise awareness for men’s health, Life Time Ultimate Hoops partnered with the global charity, the Movember Foundation. Through a special Ultimate Hoops Movember 5-on-5 basketball tournament, we not only raised awareness for prostate cancer, but also raised money to help find the cure.
Utilizing our partnership with NBA player Ricky Rubio, we advertised this special tournament in a fun way. All participating players also received a full game day uniform, including a jersey, shorts, socks, and headband — all adorned with our signature mustachioed logo.
Quickly selling out, our 1st Annual Mustache Classic — Clashes Between Staches — proved to be a hit for the upper lip, and for players nationwide.