Ultimate Hoops Shirts

Ultimate Hoops Shirts

There is no other basketball league like Ultimate Hoops. With youth and adult leagues, tournaments, and even a 24/7 player website that features player stats and video highlight reels, it’s the closest thing to being a pro. The only thing missing is the multi-million dollar contract. We’re not alone in the love of this league. Our Ultimate Hoops players have a deep passion for it. And we wanted them to wear that passion on their sleeves. Ours. We created a series of Ultimate Hoops t-shirts that were sold on our e-commerce website. Now, players could show off their love of the Ultimate Hoops game — even when they were away from the court....
Alpha Showdown

Alpha Showdown

What’s tougher than tough? Being an Alpha. As Life Time’s elite training brand, Alpha needed a brand that complimented the raw, hardcore look of its participants. And just like Roman gladiators, our gladiators deserved their own stadium. Used for everyday training and special showdown events, our Alpha stadium came to life with gritty graphics, engaging illustrations, and bold colors fit for our toughest competitors. Beyond building a consistent brand, our striking use of black and orange also acted as a navigational cue for competitors during our intense events. Outside of the stadium, the Alpha brand flexed its muscles through an equally hardcore website, and social media campaign....
2014 90-Day Campaign

2014 90-Day Campaign

How quickly can you change your life? Life Time thinks all it takes is 90 days. To highlight our bi-annual event, the 90-Day Challenge, we turned to those who benefitted most — our members. Past winning participants were used as the inspiring models of our latest 90-Day Challenge campaign. Through their real stories, real images, and punchy “after” headlines and colors, we created a campaign that was as memorable as it was motivational....
Life Time Discovery Book

Life Time Discovery Book

Externally, our goal was to sell Life Time as a premier health and fitness company. We achieved this by developing a flexible system that can handle varying degrees of content and changes in typographic treatment and photography to reflect the different mindsets of our audience throughout the year. These pieces performed exceptionally well, generating more leads than any other direct marketing piece in the history of Life Time. And with a national distribution of over 5,000,000 households every year, it is one of the largest projects ever undertaken....
Life Time Kids Academy

Life Time Kids Academy

What’s more fun than being a kid? Well, working on the Life Time Kids brand, for one. To draw attention to all of our Life Time Kids offerings like programming, birthday parties, and family events, we turned to fun illustrations. By developing a family of characters, we were able to give personality — many of them, actually — to an otherwise overlooked brand. Each of our characters represents one of our 11 Life Time Kids Academy programs — from karate to dance and even Spanish. Once our characters were introduced to our members through posters, t-shirts, broadcast spots, we saw a dramatic increase in all of our Kids’ businesses overall. And the fun has only just begun....